The Intent Shark blog
What we're learning about Reddit, trust and how buyers decide. Written by our founder.
Almost 25% of Reddit comments recommending a product are fake or coordinated
16,644 comments, four detection signals and what the FTC's fake-review rule means for brands on Reddit.
Read Analysis · Jul 2026Reddit lost $3.2 billion on a $60 million contract. What it means for AI search
Why Reddit's stock fell 9% in a day, and what the AI licensing fight means for brands that rely on Reddit.
Read Research · Jul 2026What Reddit's biggest enforcement update did to fake and real accounts
442 accounts checked one by one: a fake network lost 37.6%, genuine communities lost none.
Read Guide · 2026How to build a verified Reddit account
After the July 2026 update even new accounts get removed. How to set one up that lasts.
Read Guide · 2026How to become Reddit famous without a Reddit account
How brands earn Reddit mentions long term, and how to speed it up without faking anything.
Read Essay · 2026Why Reddit is quietly becoming one of the biggest pipeline channels in B2B
Buyers now ask Reddit before they ask sales. What that means for B2B pipeline.
Read Playbook · 2026Reddit marketing for law firms and legal brands
A step-by-step playbook for legal brands building a pipeline on Reddit.
ReadLet's work togetherReddit decides
Tell us about your brand. We'll show you where your buyers talk on Reddit and what it would take to win those threads.